Phubber

For the Phubber app campaigns, I focused on making circular fashion feel like a premium, high-energy movement. As a leading digital marketplace in Tbilisi for buying and selling luxury and pre-loved items, the design needed to bridge the gap between "second-hand" and "high-end". My creative direction was to treat sustainable fashion as an aspirational lifestyle. I utilized bold, dynamic visuals to highlight the "reuse, resell, repeat" philosophy, ensuring that even pre-owned items has soul. To make the app stand out, I integrated vibrant marketing elements with a focus on quality control and authenticity, which are the core pillars of the Phubber experience. My goal was to create a visuals that encourages users to monetize their wardrobes while keeping the experience sophisticated and fashion-forward.